Branding.
Creating the story.
Branding commonly refers to the process of creating a unique and easily identifiable identity for a product, service, company, or brand. We also believe it should focus greatly on shaping perceptions and reputations during the development process. Going beyond just a logo or a name, and creating something capable of standing out in a crowd, shaking hands and making emotional connections with customers.
Our core Branding services include
but are not limited to; planning, research, product development, employee branding.
Brand Strategy.
Developing a comprehensive brand strategy that aligns with the client’s goals, target audience, and market positioning, is a foundational service we offer to clients during the on boarding process to improve alignment.
Brand Identity.
Developing visual components, such as logos, typography, colours, and design elements. This process is commonly supported with a session to defining the brand’s mission, values, and positioning.
Brand Image.
Perception and reputation is everything and is largely controlled by
your consumers, if you let them. Our team can work with you to develop your brand’s messaging, advertising, customer experiences to ensure control.
Brand Promise.
Defining a unique value proposition or product benefits that the brand promises to deliver to its customers. This sets expectations, externally and internally, and creates a distinct position in the minds of consumers.
Brand Guidelines.
Commonly created post identity development, brand guidelines serve as a reference for maintaining consistency across all brand touch points, including design, tone, style and communications.
